Startups like Movio, Copysmith, Copy.ai, Sellscale, Jasper, Omneky and Regie.ai are using generative AI to create (ostensibly) better marketing copy, imagery and even video for ads, websites and emails. It’s far from the first to do so - there’s a growing industry of generative AI vendors focused on marketing- and ad-specific applications. With Generative AI Services, Adobe is putting its horse in the race for the generative AI space for marketing. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. Microsoft’s Azure OpenAI Service, launched in 2021, gives custom-tailored access to models from AI lab OpenAI, including ChatGPT, GPT-4 and the text-to-image generator DALL-E 2.Īdobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations.įor example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as web pages - rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. Generative AI Services - or “Sensei GenAI,” for short - leverages a combination of AI tech, including Adobe’s own large language models and the Azure OpenAI Service to perform a range of marketing and sales tasks. Coinciding with the launch of its Firefly family of generative AI models, Adobe today unveiled Adobe Sensei Generative AI Services, a set of enterprise-focused, AI-powered services across its suite of productivity apps.

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